Transforming Marketing Through AI
CI Group is an integrated marketing agency that combines creativity, strategy, and innovation to empower brands. We actively embrace the transformative power of AI and partner with clients to help navigate its complexities, share its potential, and deliver impactful, results-driven solutions.
AI is reshaping marketing as we know it. And while it’s clearly a powerful tool, adopting it into your tried and tested workflow can feel daunting. We want to help you:
● Understand AI’s potential and identify where it can deliver the most impact for you
● Implement AI safely and ethically
● Maximize your ROI by utilising AI effectively for measurable results.
AI that empowers:
We’ll give you the tools to unlock AI’s potential safely and strategically. With our AI roadmap, we can educate, demonstrate, and guide you through the evolving AI landscape.
Our Work
Designed for success: We combine our AI expertise with marketing innovation across six key areas:
Experiential and Events
Enhancing events and rewards with AI-driven personalisation
Data Insights & Predictive Analytics
Using AI to turn data into actionable strategies and predictive insight
Digital Strategy
Diving deep into consumer trends and developing campaign strategies that are informed by AI analytics
Creative Design and Branding
Strategic branding and creative from a talented team of designers, whose deep understanding of AI enhances their capacity for truly original design
Digital Experiences
Designing seamless digital experiences, enhanced by AI
PR and Strategic Communications
Integrating AI-driven sentiment analysis into strategic communications
Our Awards
Discover the Power of AI for Your Business
Curious about how AI can enhance and transform your business?
Let CI Group guide you with one of our tailored AI workshops. Designed to meet your unique needs, our workshops aim to:
Educate – Breaking down AI concepts in simple, actionable terms
Explore Opportunities – Helping you identify areas where AI can add value to your business.
Provide Clarity – Outlining safe and ethical implementation strategies.
Latest Insights
Maximising Market Development Fund (MDF) Impact Through Strategic Partner Segmentation
At CI Group, we specialise in optimising MDF allocation strategies by using data-driven insights, segmentation frameworks, and tailored marketing initiatives to maximise impact. Here’s how a structured approach to partner segmentation enhances MDF efficiency and business growth. _ 1. Establish Clear Partner Segmentation Criteria Not all partners are the same, and treating them as such […]
Channel Partner Strategies: Maximising Growth and Success
Success lies in enabling partners with the right tools, insights, and support to capitalise on market opportunities and drive sustained growth. At CI Group, we specialise in crafting strategic partner enablement programmes that go beyond just providing resources—we empower channel partners to enhance their capabilities, improve customer engagement, and ultimately, boost sales performance. Here’s how […]
How AI-Powered Product Recommendations Drive Sales & Customer Engagement
Artificial Intelligence (AI) is revolutionising the retail industry, particularly in enhancing product recommendations. By analysing vast amounts of customer data, AI enables retailers to offer personalised shopping experiences, leading to increased customer satisfaction and higher sales. The Impact of AI on Product Recommendations AI-driven product recommendation systems analyse customer behaviour, preferences, and purchase history to […]
