AI Business insights Insights
AR and AI in Events: How 2025 is Shaping the Future of Immersive and Personalised Experiences
As we stride through 2025, two transformative trends are reshaping the events landscape: Augmented Reality (AR) and AI-powered networking. We see these technologies not as fleeting novelties, but as strategic tools to deliver richer, more personalised experiences that meet the evolving expectations of attendees and organisers alike. Augmented Reality: Elevating Engagement AR has evolved […]
Mastering Marketing Impact: Creativity, Alignment, and AI-Driven Transformation
At the core of effective marketing is alignment. When marketing and sales teams operate with shared goals and measurable KPIs, campaigns are more focused, and outcomes are optimised. Creativity remains essential in engaging sophisticated B2B audiences. Innovative campaigns, underpinned by strategic insight, can cut through the noise, building meaningful connections with customers. Our Generative […]
Cracking the Code: Growth Through Technology Channel Marketing in 2025
The IT Channel’s Growing Complexity The IT Channel continues to evolve rapidly, becoming more competitive and complex with each passing year. Distributors, OEMs, and resellers are no longer just partners in a supply chain—they are now integral collaborators in creating value-driven ecosystems. For businesses in the channel, channel marketing is no longer optional; it is […]
Technology’s Role in Shaping Modern Education: Trends and Innovations
The education sector is evolving rapidly, and technology is at the heart of its transformation. Schools, colleges, and universities are adopting innovative tools to enhance teaching and learning, improve accessibility, and streamline operations. With events like Bett showcasing the latest advancements, it’s a great time to explore how tech is shaping the future of education. […]
The Struggle of Technology Channel Players: How ABM Can Lead to Success
The Struggle of Technology Channel Players For many in the IT channel, one persistent challenge is connecting with the right decision-makers. The B2B buying journey is more complex than ever, with long sales cycles, diverse stakeholders, and intricate buying committees. The sheer pace of technological advancement also means that solutions must be delivered faster while […]
How AI is Shaping the Future of Business Analytics
If someone told us a decade ago that algorithms would soon predict customer behaviour, optimise supply chains, and even suggest the best time to send an email, you might have raised an eyebrow. But here we are, and AI is doing all that and more. It’s not just transforming industries; it’s reshaping how businesses make […]
Marketing Tools Using Generative AI: What Every CMO Needs to Know
Generative AI is the hottest topic in marketing right now – and for good reason. Tools like ChatGPT, Jasper, and DALL·E are revolutionising how brands create content, connect with audiences, and streamline processes. But as with any new technology, there’s a balance between excitement and caution. If you’re a CMO wondering how generative AI can […]
AI Predictions in the IT Channel for 2025
AI continues to shape the IT channel landscape, and its influence has only accelerated in recent years. In 2024 alone, AI adoption jumped from 50% to 72%, and enterprise AI transactions surged by nearly 600%. This year, we’ve seen it become more integral in automating sales, enhancing customer engagement, and fine-tuning inventory management, offering tangible […]
The Power of Generative AI: A Roadmap for IT Channel Marketing
Generative AI isn’t just another tech buzzword – it’s a game-changing tool that’s reshaping how businesses think, work, and grow. For CI Group, the opportunity to embrace this innovation isn’t just exciting – it’s essential. By understanding and tapping into the power of generative AI, we can open doors to smarter strategies, fresh creativity, and […]