Blog Insights
The Power of Generative AI: A Roadmap for IT Channel Marketing
Generative AI isn’t just another tech buzzword – it’s a game-changing tool that’s reshaping how businesses think, work, and grow. For CI Group, the opportunity to embrace this innovation isn’t just exciting – it’s essential. By understanding and tapping into the power of generative AI, we can open doors to smarter strategies, fresh creativity, and […]
CI Group Wins Marketing Channel Services Provider of the Year – Support at CRN Awards
CI Group, a leading employee-owned integrated marketing services agency, is thrilled to announce its win in the Marketing Channel Services Provider of the Year – Support category at the prestigious CRN Awards 2024. Below, David Watt, CEO of CI Group, shares his insights into why when it comes to delivering strategic marketing programmes, success truly […]
Channel Success: Our Expertise in Channel Marketing, Enablement, End-User engagement and Rewards
We provide a holistic approach to channel marketing, combining strategy, enablement, end-user engagement, and reward programs to help IT vendors thrive. Here’s how our tailored services and expertise work: Channel Marketing Strategy: Building Effective Pathways A comprehensive channel marketing strategy is essential for growing market share through partners. We focus on everything from partner […]
Creating a Flexible Brand Framework for IT Companies: Templates and Tools
Why a Flexible Brand Framework Matters Providing a brand framework with tailored templates not only creates a cohesive look but also empowers teams to innovate while staying within set brand parameters. Offering this structure will help your design teams save time, prevent confusion, and ensure that everyone—from marketing to sales—adheres to the new visual guidelines. […]
Your Perfect Corporate Christmas Party with CI Group
As the festive season approaches, the opportunity to celebrate and connect with your team and clients is more important than ever. At CI Group, we specialise in crafting unique, luxurious, and unforgettable corporate Christmas events. With decades of experience, we provide not just events, but experiences that leave a lasting impression. Whether you’re envisioning an […]
Measuring ROI from Your Brand Refresh: Metrics that Matter
How can you be sure that your brand refresh is delivering the results you need? For IT companies that thrive on data, measuring the success of a rebrand isn’t just about aesthetics—it’s about ROI. Here’s how you can track the impact of your rebranding efforts and ensure you’re hitting key performance indicators (KPIs) that prove […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Navigating Your SMB Customers’ Challenges in 2024: How CI Group Can Help
As we move into 2024, small and medium-sized businesses (SMBs) are facing a range of challenges, from cybersecurity threats to the need for digital transformation. CI Group is here to help IT resellers navigate these challenges by providing tailored marketing strategies and services that position you as a key partner in your clients’ growth. […]
Brothers in Arms: Our CEO David Watt Drives Frontline Support Ambulance Convoy to Ukraine
As the world celebrated Fathers’ Day, the Watt family planned their life saving trip to embark on a journey that goes far beyond the usual festivities. Led by David Watt, CEO of CI Group, the family is launching the “1000 Lives” campaign to provide life-saving medical supplies to those in need in Ukraine. David, alongside […]
Creating a successful Partner Day with CI Group: Our Comprehensive Guide
Spiff days are live days that take place at partner offices or strategic venues on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for […]