Blog Insights
When to Pivot: Recognising the Signs Your Strategy Needs a Change
Clinging to an outdated strategy can lead to stagnation, but a well-timed shift can propel a company ahead of its competitors. The challenge lies in identifying the right moment for change. Here are key indicators that it might be time to rethink your approach. 1. Stagnant or Declining Growth If your business is experiencing prolonged […]
Can Creativity Be Measured? Debunking Myths About ROI and Innovation
The Myth: Creativity is Too Abstract to Measure A common belief is that creativity, by its very nature, defies quantification. This myth stems from the assumption that creative work produces only subjective or intangible outcomes. However, this perspective underestimates the measurable effects of well-executed creative campaigns. By aligning creativity with clear business objectives, brands can […]
TikTok’s 24-Hour Ban: A Window into Human Behaviour During Digital Disruption
Emotional Responses and Community Dynamics The recent 24-hour ban and subsequent reinstatement of TikTok in the United States offer a compelling case study in consumer behaviour amidst digital disruption. The sudden inaccessibility of TikTok elicited a spectrum of emotional reactions from its vast user base. Many users experienced disbelief, frustration, and a sense of loss, reflecting […]
The Rise of Crowd-Created Campaigns: Can Consumers Be Your Ad Agency?
The Power of Consumer Participation Inviting consumers to contribute to your campaigns democratises content creation, transforming audiences from passive observers into active participants. When individuals see their ideas or creations featured, they develop a sense of ownership and pride, strengthening their connection to your brand. This participatory approach doesn’t just engage consumers—it turns them into […]
Strategic Storytelling: Why Your Brand Needs a Hero and a Villain
The Hero: Your Customer At the heart of every great story is the hero. For your brand, this hero is your customer—the protagonist whose challenges and aspirations shape the narrative. By understanding their goals, frustrations, and desires, you can craft messages that reflect their journey and position them at the centre of the story. This […]
Think Like a Chef: Building Multi-Sensory Campaigns That Leave a Mark
In the world of culinary art, a chef’s brilliance lies in harmonising flavours, aromas, textures, and visuals to craft an unforgettable dining experience. Similarly, in marketing, engaging multiple senses can transform campaigns into rich, immersive experiences that resonate deeply with audiences. The Science of Sensory Marketing Sensory marketing engages one or more of the five […]
From FOMO to JOMO: How Marketing is Tapping Into the Joy of Missing Out
The evolution from the Fear of Missing Out (FOMO) to the Joy of Missing Out (JOMO) signals a profound shift in consumer behaviour. Understanding the Shift: From FOMO to JOMO For years, FOMO has driven marketing campaigns, leveraging consumers’ anxiety about missing out on limited-time offers, exclusive events, or experiences. These tactics played on urgency […]
Why Every Marketer Should Think Like a Stand-Up Comedian: Lessons in Connection and Creativity
It’s about creating a deep and lasting connection with your audience—engaging them in a way that entertains, informs, and resonates. Stand-up comedians, masters of audience engagement. Their ability to captivate a room, deliver impactful messages, and leave lasting impressions makes them unlikely yet powerful role models for crafting memorable campaigns. 1. Know Your Audience Inside […]
The Psychology of Freebies: Why Small Rewards Yield Big Returns
At the core of the effectiveness of freebies lies the principle of reciprocity—a powerful social norm. When individuals receive something for free, they often feel an intrinsic obligation to give something back, even if that “something” is as simple as goodwill, positive feedback, or a purchase. In marketing, this principle translates into tangible results. Offering […]
Are AI-Generated Influencers the Future? Pros, Pitfalls, and Marketing Impact
Are We Ready for AI-Generated Influencers? The Pros and Pitfalls The rise of AI-generated influencers marks a fascinating shift in digital marketing. These virtual personas, crafted through advanced AI and computer graphics, present a blend of opportunities and challenges for brands navigating this rapidly changing landscape. As we consider their place in modern campaigns, the […]