Blog Insights
Maximizing the Potential of Marketing AI while Safeguarding Your Brand
In the dynamic landscape of modern marketing, harnessing the power of artificial intelligence (AI) has become an essential strategy for businesses to stay competitive and relevant. AI technologies can significantly enhance marketing efforts, enabling brands to deliver personalized experiences, optimize campaigns, and streamline operations. However, as brands delve into the realm of AI-driven marketing, ensuring […]
How sustainable Business Technology is helping combat climate change
In the face of the climate crisis, businesses are recognizing their pivotal role in combating climate change. Sustainable business tech is emerging as a vital tool in this fight, enabling companies to integrate eco-friendly practices into their operations, reduce their carbon footprint, and contribute to a more sustainable future. One of the key ways sustainable […]
How AI and Machine Learning are Revolutionising the Marketing and Events Industry
In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in various industries, and marketing and events are no exception. With their ability to analyse massive amounts of data, identify patterns, and make intelligent predictions, AI and ML are transforming the way businesses approach marketing strategies and event planning. Let’s explore […]
Key Factors to Consider When Purchasing Marketing Technology
In the rapidly evolving world of marketing, technology plays a pivotal role in driving success and staying ahead of the competition. With an abundance of marketing tech solutions available, choosing the right ones for your business can be overwhelming. To ensure that you invest wisely, here are some crucial factors to consider when buying marketing […]
How can CI Group support in alcohol brand re-image?
Over the past decade, consumers have undergone a profound shift in alcohol choices. Increasing health consciousness has driven a demand for low-calorie, non-alcoholic, and sustainable options. The craft movement has made people like unique, local drinks. Premiumization means people are willing to spend more on good drinks. Social media and global exposure have fostered a […]
5 Ways to Use PR to Promote Your Wine or Spirits Brand
Public Relations plays a crucial role in promoting and establishing the reputation of your wine or spirits’ brand. It’s an effective tool that can help you gain visibility, build credibility, and reach a wider audience. Here are five powerful ways to leverage PR to promote your alcoholic beverage brand from the eyes of our PR […]
Why 0% ABV is the Future of Drink Industry Marketing
In recent years, the demand for alcohol-free beverages has witnessed a significant surge as consumers seek healthier and more mindful lifestyle choices. This growing trend has led to the rise of the 0% ABV (alcohol by volume) market, where drinks with no alcohol content are gaining popularity. With an increasing focus on wellness, 0% ABV […]
The importance of using sustainable tools within our agency
In today’s world, where the impacts of climate change and environmental degradation are becoming increasingly evident, it is crucial for every industry to prioritise sustainability. The marketing and events industry, in particular, has a significant role to play in promoting sustainable practices and using sustainable tools. By embracing sustainability, marketing agencies can not only contribute […]
How CI Group launched The League of Darkness for The Kraken Rum brand
CI Group enabled Proximo Spirits to grow an unknown challenger brand into a national top-three rum brand in under five years. We achieved this by tapping into the brands core principles and leveraging its unique appeal to promote the brand’s loyalty across consumer and trade – helping to create growth in value of over 300%. The objective […]
Unleashing the Potential of Public Relations for Alcohol Brands in FMCG Industry
Public Relations (PR) is a strategic communication tool that plays a pivotal role in shaping the reputation and success of brands across various industries. In the case of Fast-Moving Consumer Goods (FMCG) alcohol brands, PR can be particularly advantageous. This blog explores how PR can benefit FMCG alcohol brands, helping them navigate the complexities of […]