Blog Insights
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]
CI Group Shortlisted for UK Digital Growth Awards 2023
A Leading Contender for Large Integrated Digital Agency of the Year. CI Group has been shortlisted for the highly prestigious award, specifically in the category of Large Integrated Digital Agency of the Year. This recognition highlights our remarkable achievements in delivering integrated digital solutions and our commitment to driving growth for each of our clients. CI Group […]
A look back at Changing Behaviours for Climate Action 2022
7 months ago, CI Group’s sixth annual Changing Behaviours Event (CBE) took place at Kew Gardens, London. Each year guests are invited to offer unique perspectives on changing behaviours, stemming from their own professional and cultural experiences and our last CBE event had a particular emphasis on sustainability. We encouraged leaders to think about how they […]
Promoting Well-being and Mental Health in the Workplace
Increasing mental health awareness at work is an important step towards creating a supportive and inclusive environment. Here are some top tips on how we achieve this at CI group: Education and Training: Provide education and training sessions to employees and managers about mental health, including common mental health conditions, their signs and symptoms, and […]
Our predictions for Social Media in 2023
Social media has become an integral part of our daily lives, and it continues to evolve at a rapid pace. With the constant changes and advancements in technology, social media trends are always shifting, and it is essential to stay up-to-date with them to maximize the potential of your social media presence. Here are some […]
Why is implementing a crisis communication plan within your PR strategy so important?
Crisis communication is a strategic approach that brands use to communicate with their stakeholders or the public during an unexpected event that could harm their reputation or bottom line. It is a critical aspect of risk management that can help organizations mitigate the negative effects of a crisis and rebuild their reputation in the aftermath. […]
CI Group takes home silver at the COOL Event Awards
CI Group were delighted to attend the COOL Events Awards at the Bloomsbury Ballroom on April 13th. The amazing team at CI Group were nominated for 2 awards: ‘Best event under £50k’ and ‘Most Sustainable Event’ for our Changing Behaviours for Climate Action Event (CBE). We were delighted to gain Silver in both categories. The […]
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]
Micro-influencers: The new way forward?
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]