Blog Insights
Spiff Days: Creating Unforgettable Live Experiences
Spiff days are live days that take place at partner offices on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for this from Discovery, […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events
Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]
Congratulations to Clareville for winning the PR Agency of the Year award at the CN Awards
Clareville Communications, the PR arm of CI Group, was announced as the winner of PR Agency of the Year at the Conference News Agency Awards 2023, held at the QEII Centre in in London on 3rd March. Clareville won the award for its PR campaign for The Photography & Video Show held at the NEC […]
Key to Success: Implementing Rewards and Incentives in Your Business
Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]
Computacenter hosts 6th successful annual Sales Kick Off conference with the help of CI Group
Computacenter’s annual 2-day Group Kick Off event in Manchester Central brought 2000 people in the sales teams from Europe and North America together from across the world to celebrate the successes of the previous year and set the agenda for the year ahead. A major part of the event was the Technology Village which provided […]
Cross-functional collaboration has arrived to PearlCloud Analytics
To constantly improve the story behind your data, CI Group have recently evolved our Pearl Analytics platform, it will now help drive ever more efficient teams.
Our View: International Women’s Day 2022
Tuesday March 8th is International Women’s Day, 2022 (#IWD2022). On their website they ask us to imagine a gender equal world, with no bias, stereotypes and discrimination. A world that’s diverse, equitable and inclusive. A world where difference is valued and celebrated. Now, imagine this within business and leadership. If you were to […]
Creative Inspiration Starts Here
At CI Group we’ve developed the Y Model, a briefing template that helps create insightful and powerful briefs.
Introduction to Corporate Social Responsibility (CSR)
We are committed to sustainable development as a guiding principle within our work and office environment. Concern for the environment is an integral and fundamental part of this commitment. It is at the forefront of our minds. Our aim is to reduce the impact on the environment from our operations and implement best practices across the business. We are committed […]