Blog Insights
Why is implementing a crisis communication plan within your PR strategy so important?
Crisis communication is a strategic approach that brands use to communicate with their stakeholders or the public during an unexpected event that could harm their reputation or bottom line. It is a critical aspect of risk management that can help organizations mitigate the negative effects of a crisis and rebuild their reputation in the aftermath. […]
CI Group takes home silver at the COOL Event Awards
CI Group were delighted to attend the COOL Events Awards at the Bloomsbury Ballroom on April 13th. The amazing team at CI Group were nominated for 2 awards: ‘Best event under £50k’ and ‘Most Sustainable Event’ for our Changing Behaviours for Climate Action Event (CBE). We were delighted to gain Silver in both categories. The […]
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]
Micro-influencers: The new way forward?
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]
Spiff Days: Creating Unforgettable Live Experiences
Spiff days are live days that take place at partner offices on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for this from Discovery, […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events
Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]
Congratulations to Clareville for winning the PR Agency of the Year award at the CN Awards
Clareville Communications, the PR arm of CI Group, was announced as the winner of PR Agency of the Year at the Conference News Agency Awards 2023, held at the QEII Centre in in London on 3rd March. Clareville won the award for its PR campaign for The Photography & Video Show held at the NEC […]
Key to Success: Implementing Rewards and Incentives in Your Business
Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]