Opinion Insights
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]
Micro-influencers: The new way forward?
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events
Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]
Key to Success: Implementing Rewards and Incentives in Your Business
Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]
Cross-functional collaboration has arrived to PearlCloud Analytics
To constantly improve the story behind your data, CI Group have recently evolved our Pearl Analytics platform, it will now help drive ever more efficient teams.
Our View: International Women’s Day 2022
Tuesday March 8th is International Women’s Day, 2022 (#IWD2022). On their website they ask us to imagine a gender equal world, with no bias, stereotypes and discrimination. A world that’s diverse, equitable and inclusive. A world where difference is valued and celebrated. Now, imagine this within business and leadership. If you were to […]
Creative Inspiration Starts Here
At CI Group we’ve developed the Y Model, a briefing template that helps create insightful and powerful briefs.
Introduction to Corporate Social Responsibility (CSR)
We are committed to sustainable development as a guiding principle within our work and office environment. Concern for the environment is an integral and fundamental part of this commitment. It is at the forefront of our minds. Our aim is to reduce the impact on the environment from our operations and implement best practices across the business. We are committed […]