Our Events Insights
Think Like a Chef: Building Multi-Sensory Campaigns That Leave a Mark
In the world of culinary art, a chef’s brilliance lies in harmonising flavours, aromas, textures, and visuals to craft an unforgettable dining experience. Similarly, in marketing, engaging multiple senses can transform campaigns into rich, immersive experiences that resonate deeply with audiences. The Science of Sensory Marketing Sensory marketing engages one or more of the five […]
Interactive Installations: Boosting Social Media Engagement Through Immersive Experiences
The Power of Interactive Installations Interactive installations elevate brand experiences by transforming audiences from passive observers to active participants. These immersive encounters resonate on a personal level, creating lasting impressions that participants are eager to share online. By fostering engagement, these installations naturally encourage social media advocacy, turning participants into brand ambassadors. Case Studies: Disney’s […]
5 Corporate Event Hacks Inspired by Viral TikToks
Events need to do more than just inform—they need to inspire, engage, and create a buzz that extends beyond the room. TikTok, with its knack for sparking trends. Here are five TikTok-inspired hacks to transform your next corporate gathering into a standout success: 1. Embrace Themed Experiences Nothing captivates an audience like a well-executed theme. […]
AR and AI in Events: How 2025 is Shaping the Future of Immersive and Personalised Experiences
As we stride through 2025, two transformative trends are reshaping the events landscape: Augmented Reality (AR) and AI-powered networking. We see these technologies not as fleeting novelties, but as strategic tools to deliver richer, more personalised experiences that meet the evolving expectations of attendees and organisers alike. Augmented Reality: Elevating Engagement AR has evolved […]
How to Craft Events That Guests Won’t Want to Leave: 8 Proven Strategies
Here are 8 principles to keep in mind when blend of creativity, strategy, and human connection to transform an event from “good” to “unforgettable. 1. Build Around a Compelling Theme A cohesive theme isn’t just decoration; it’s a strategic framework. A strong theme binds together the venue, content, and activities, giving attendees a clear […]
15 Essential Training Ideas Technology Partners Can’t Afford to Ignore with MDF Strategy
Empowering partners with the right training and upskilling opportunities is no longer optional—it’s essential for mutual growth. Using Market Development Funds (MDF) strategically ensures partners thrive in a competitive market. Here are 15 indispensable training ideas that will supercharge your partnerships: Comprehensive Product Training Workshops: Organise in-depth sessions to enhance partners’ understanding of your products, […]
Your Perfect Corporate Christmas Party with CI Group
As the festive season approaches, the opportunity to celebrate and connect with your team and clients is more important than ever. At CI Group, we specialise in crafting unique, luxurious, and unforgettable corporate Christmas events. With decades of experience, we provide not just events, but experiences that leave a lasting impression. Whether you’re envisioning an […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Brothers in Arms: Our CEO David Watt Drives Frontline Support Ambulance Convoy to Ukraine
As the world celebrated Fathers’ Day, the Watt family planned their life saving trip to embark on a journey that goes far beyond the usual festivities. Led by David Watt, CEO of CI Group, the family is launching the “1000 Lives” campaign to provide life-saving medical supplies to those in need in Ukraine. David, alongside […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]