PR Insights
The Most Powerful Tool for Baby Brands: Building Trust with PR
Trust is the cornerstone of any baby or parenting brand’s success. Parents need reassurance that the products or services they choose are safe, reliable, and genuinely designed with their child’s wellbeing in mind. Public relations is a powerful tool in building that trust. It’s not just about publicity – it’s about creating meaningful, authentic connections […]
Micro vs Macro Influencers: Which is Right for Your Brand?
When it comes to influencer marketing, one size doesn’t fit all. The choice between micro and macro influencers can feel a bit overwhelming, but understanding their differences – and what they can bring to the table – can help you decide which approach works best for your brand. Let’s break it down. What’s the […]
How to Make PR Metrics Truly Meaningful: Align, Measure, and Drive Results
Measuring PR success has come a long way, but making metrics genuinely impactful can sometimes be a bit of a minefield. We know how important it is to show value and connect the dots between PR efforts and business outcomes. So, here’s our take on how brands and marketers can make PR metrics work harder […]
Communicating your brand’s values is essential – and PR is the most powerful tool at your disposal
A 2024 study revealed that 79% of UK consumers prioritise brands that offer value-driven and customer-centric messaging, and align with their personal values. This statistic is a clear sign of how much consumers care about what a business stands for. Communicating your brand’s values – the essence of what you stand for – is one […]
How can CI Group support in alcohol brand re-image?
Over the past decade, consumers have undergone a profound shift in alcohol choices. Increasing health consciousness has driven a demand for low-calorie, non-alcoholic, and sustainable options. The craft movement has made people like unique, local drinks. Premiumization means people are willing to spend more on good drinks. Social media and global exposure have fostered a […]
5 Ways to Use PR to Promote Your Wine or Spirits Brand
Public Relations plays a crucial role in promoting and establishing the reputation of your wine or spirits’ brand. It’s an effective tool that can help you gain visibility, build credibility, and reach a wider audience. Here are five powerful ways to leverage PR to promote your alcoholic beverage brand from the eyes of our PR […]
Why 0% ABV is the Future of Drink Industry Marketing
In recent years, the demand for alcohol-free beverages has witnessed a significant surge as consumers seek healthier and more mindful lifestyle choices. This growing trend has led to the rise of the 0% ABV (alcohol by volume) market, where drinks with no alcohol content are gaining popularity. With an increasing focus on wellness, 0% ABV […]
How CI Group launched The League of Darkness for The Kraken Rum brand
CI Group enabled Proximo Spirits to grow an unknown challenger brand into a national top-three rum brand in under five years. We achieved this by tapping into the brands core principles and leveraging its unique appeal to promote the brand’s loyalty across consumer and trade – helping to create growth in value of over 300%. The objective […]
Unleashing the Potential of Public Relations for Alcohol Brands in FMCG Industry
Public Relations (PR) is a strategic communication tool that plays a pivotal role in shaping the reputation and success of brands across various industries. In the case of Fast-Moving Consumer Goods (FMCG) alcohol brands, PR can be particularly advantageous. This blog explores how PR can benefit FMCG alcohol brands, helping them navigate the complexities of […]
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]