PR Insights
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]
Micro-influencers: The new way forward?
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
Congratulations to Clareville for winning the PR Agency of the Year award at the CN Awards
Clareville Communications, the PR arm of CI Group, was announced as the winner of PR Agency of the Year at the Conference News Agency Awards 2023, held at the QEII Centre in in London on 3rd March. Clareville won the award for its PR campaign for The Photography & Video Show held at the NEC […]