Rewards & Incentives Insights
The Psychology of Freebies: Why Small Rewards Yield Big Returns
At the core of the effectiveness of freebies lies the principle of reciprocity—a powerful social norm. When individuals receive something for free, they often feel an intrinsic obligation to give something back, even if that “something” is as simple as goodwill, positive feedback, or a purchase. In marketing, this principle translates into tangible results. Offering […]
The Evolution of Loyalty Programmes: From Points to Personalised Experiences
Loyalty programmes have always been a cornerstone of customer retention strategies, but as consumer expectations evolve, so too must these initiatives. The traditional points-based approach is being replaced by experiential and personalised models designed to build emotional connections. From Points to Experiences: A Shift in Expectations Historically, loyalty programmes rewarded customers with points for […]
15 Essential Training Ideas Technology Partners Can’t Afford to Ignore with MDF Strategy
Empowering partners with the right training and upskilling opportunities is no longer optional—it’s essential for mutual growth. Using Market Development Funds (MDF) strategically ensures partners thrive in a competitive market. Here are 15 indispensable training ideas that will supercharge your partnerships: Comprehensive Product Training Workshops: Organise in-depth sessions to enhance partners’ understanding of your products, […]
How to Create Incentives for Partners to Use MDF
Market Development Funds (MDF) are a valuable tool in channel marketing, enabling partners to grow their business while promoting your brand. But here’s the catch: they’re only effective if your partners actually use them. Many businesses struggle with MDF underutilisation, often because partners don’t see the value or find the process too cumbersome. At CI […]
Channel Success: Our Expertise in Channel Marketing, Enablement, End-User engagement and Rewards
We provide a holistic approach to channel marketing, combining strategy, enablement, end-user engagement, and reward programs to help IT vendors thrive. Here’s how our tailored services and expertise work: Channel Marketing Strategy: Building Effective Pathways A comprehensive channel marketing strategy is essential for growing market share through partners. We focus on everything from partner […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
Puppy Love and Wellness Day with Becthle
Let’s talk about the cutest day we planned and delivered for Bechtle. So, picture this, you’re in your office, doing your day-to-day, ticking off your to-do list with authoritative precision.. But suddenly, you hear the magical sounds of.. puppy barks. Yes, people, PUPPIES! Sounds like a dream, right? In collaboration with Bechtle, we orchestrated a […]
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]