Technology Insights
The Struggle of Technology Channel Players: How ABM Can Lead to Success
The Struggle of Technology Channel Players For many in the IT channel, one persistent challenge is connecting with the right decision-makers. The B2B buying journey is more complex than ever, with long sales cycles, diverse stakeholders, and intricate buying committees. The sheer pace of technological advancement also means that solutions must be delivered faster while […]
How AI is Shaping the Future of Business Analytics
If someone told us a decade ago that algorithms would soon predict customer behaviour, optimise supply chains, and even suggest the best time to send an email, you might have raised an eyebrow. But here we are, and AI is doing all that and more. It’s not just transforming industries; it’s reshaping how businesses make […]
How to Create Incentives for Partners to Use MDF
Market Development Funds (MDF) are a valuable tool in channel marketing, enabling partners to grow their business while promoting your brand. But here’s the catch: they’re only effective if your partners actually use them. Many businesses struggle with MDF underutilisation, often because partners don’t see the value or find the process too cumbersome. At CI […]
Marketing Tools Using Generative AI: What Every CMO Needs to Know
Generative AI is the hottest topic in marketing right now – and for good reason. Tools like ChatGPT, Jasper, and DALL·E are revolutionising how brands create content, connect with audiences, and streamline processes. But as with any new technology, there’s a balance between excitement and caution. If you’re a CMO wondering how generative AI can […]
AI Predictions in the IT Channel for 2025
AI continues to shape the IT channel landscape, and its influence has only accelerated in recent years. In 2024 alone, AI adoption jumped from 50% to 72%, and enterprise AI transactions surged by nearly 600%. This year, we’ve seen it become more integral in automating sales, enhancing customer engagement, and fine-tuning inventory management, offering tangible […]
How to Use MDF to Support Partner Training and Development
When it comes to channel partnerships, training and development are crucial. Your partners are often the frontline representatives of your brand, so ensuring they’re well-equipped is a no-brainer. But how do you fund and structure this effectively? That’s where Market Development Funds (MDF) can come in handy. At CI Group, we’ve seen how strategic use […]