Technology Insights
Interactive Installations: Boosting Social Media Engagement Through Immersive Experiences
The Power of Interactive Installations Interactive installations elevate brand experiences by transforming audiences from passive observers to active participants. These immersive encounters resonate on a personal level, creating lasting impressions that participants are eager to share online. By fostering engagement, these installations naturally encourage social media advocacy, turning participants into brand ambassadors. Case Studies: Disney’s […]
Generative AI for Video Campaigns: From Ideas to Stunning Visuals
Generative AI uses algorithms to create new content, such as text, images, and videos, by analysing patterns in existing data. For video production, this means AI can generate realistic visuals, animations, and even avatars from simple textual inputs or minimal resources. Platforms like Synthesia, for example, allow businesses to create lifelike video avatars for corporate […]
5 Corporate Event Hacks Inspired by Viral TikToks
Events need to do more than just inform—they need to inspire, engage, and create a buzz that extends beyond the room. TikTok, with its knack for sparking trends. Here are five TikTok-inspired hacks to transform your next corporate gathering into a standout success: 1. Embrace Themed Experiences Nothing captivates an audience like a well-executed theme. […]
Hacking Human Behaviour: Behavioural Science in Digital Campaigns
Behavioural science focuses on the psychological principles that influence human actions. In marketing, it translates into understanding not just what consumers do, but why they do it. This deeper knowledge equips brands to design strategies that feel intuitive, natural, and highly effective. At CI Group, we’ve seen how aligning campaigns with behavioural principles can significantly […]
AR and AI in Events: How 2025 is Shaping the Future of Immersive and Personalised Experiences
As we stride through 2025, two transformative trends are reshaping the events landscape: Augmented Reality (AR) and AI-powered networking. We see these technologies not as fleeting novelties, but as strategic tools to deliver richer, more personalised experiences that meet the evolving expectations of attendees and organisers alike. Augmented Reality: Elevating Engagement AR has evolved […]
Mastering Marketing Impact: Creativity, Alignment, and AI-Driven Transformation
At the core of effective marketing is alignment. When marketing and sales teams operate with shared goals and measurable KPIs, campaigns are more focused, and outcomes are optimised. Creativity remains essential in engaging sophisticated B2B audiences. Innovative campaigns, underpinned by strategic insight, can cut through the noise, building meaningful connections with customers. Our Generative […]
Cracking the Code: Growth Through Technology Channel Marketing in 2025
The IT Channel’s Growing Complexity The IT Channel continues to evolve rapidly, becoming more competitive and complex with each passing year. Distributors, OEMs, and resellers are no longer just partners in a supply chain—they are now integral collaborators in creating value-driven ecosystems. For businesses in the channel, channel marketing is no longer optional; it is […]
15 Essential Training Ideas Technology Partners Can’t Afford to Ignore with MDF Strategy
Empowering partners with the right training and upskilling opportunities is no longer optional—it’s essential for mutual growth. Using Market Development Funds (MDF) strategically ensures partners thrive in a competitive market. Here are 15 indispensable training ideas that will supercharge your partnerships: Comprehensive Product Training Workshops: Organise in-depth sessions to enhance partners’ understanding of your products, […]
The Struggle of Technology Channel Players: How ABM Can Lead to Success
The Struggle of Technology Channel Players For many in the IT channel, one persistent challenge is connecting with the right decision-makers. The B2B buying journey is more complex than ever, with long sales cycles, diverse stakeholders, and intricate buying committees. The sheer pace of technological advancement also means that solutions must be delivered faster while […]
How AI is Shaping the Future of Business Analytics
If someone told us a decade ago that algorithms would soon predict customer behaviour, optimise supply chains, and even suggest the best time to send an email, you might have raised an eyebrow. But here we are, and AI is doing all that and more. It’s not just transforming industries; it’s reshaping how businesses make […]