Awards
CI Group Wins Marketing Channel Services Provider of the Year – Support at CRN Awards
CI Group, a leading employee-owned integrated marketing services agency, is thrilled to announce its win in the Marketing Channel Services Provider of the Year – Support category at the prestigious CRN Awards 2024. Below, David Watt, CEO of CI Group, shares his insights into why when it comes to delivering strategic marketing programmes, success truly is all down to the people who make it happen.
2024 has been a busy yet exciting year for us, to say the least. From delivering over 300 impactful partner activation ‘Hype Day’ events over the course of last year, including a campaign that showcased AI-powered devices to more than 1,000 channel salespeople across 16 partners; to producing tailored end-user marketing content that drove a 20% increase in market penetration, our team has consistently supported leading IT channel clients such as Microsoft, HP and Westcoast. We’ve developed tools and campaigns that delivered measurable success, such as achieving a 30% increase in sales within six months through innovative enablement solutions. Every project we take on is a collective effort, and this award feels like a moment to pause and recognise everyone’s contributions.
The CRN Awards are among the most significant accolades in the UK IT channel, celebrating the achievements and innovation of vendors, distributors, and service providers. In simpler terms – a big deal! And the reason this award means so very much to us is not just because of the recognition we’ve received for work we deliver for our clients – but because it reflects the incredible hard work and creativity of our entire team, whose consistent dedication to going above and beyond deserves celebrating.
CI Group firmly believes in a ‘people first’ approach to everything we do. We know that without the right people behind what we do, that approach wouldn’t be possible. We’re incredibly proud to partner with some of the biggest names in the IT channel, playing a role in providing them with the tools they need to achieve success in a competitive market – however, long-standing partnerships and the trust of our clients aren’t just things you can secure with results alone. They’re built on our values of collaborative spirit, and genuine investment in our clients’ success – values which we’re incredibly proud of.
I’m thrilled that this award win gives us the opportunity to shout about our fantastic team, and everything they’ve accomplished this year. It’s easy to focus on the outputs, but behind all of that is a group of passionate, talented people who make it all happen.
For more information about CI Group and its award-winning services, please visit: www.cigroup.co.uk or get in touch with our team cigroupcontact@cigroup.co.uk