Our Events
5 Corporate Event Hacks Inspired by Viral TikToks
Events need to do more than just inform—they need to inspire, engage, and create a buzz that extends beyond the room.
TikTok, with its knack for sparking trends. Here are five TikTok-inspired hacks to transform your next corporate gathering into a standout success:
1. Embrace Themed Experiences
Nothing captivates an audience like a well-executed theme. From interactive treasure hunts to immersive adventure storytelling, themed events leave lasting impressions.
2. Leverage Influencer Collaborations
Influencers are no longer just for consumer brands. Corporate events can tap into this strategy by inviting industry thought leaders or niche influencers to participate in panels, host interviews, or simply share event highlights with their engaged followings.
3. Incorporate Interactive Challenges
Interactive elements are game-changers for keeping attendees engaged. Think beyond the typical Q&A—consider live gamification, workshops, or even TikTok-style challenges that encourage participants to showcase their creativity. Technology such as live polling apps or collaborative digital whiteboards can elevate these experiences, ensuring they’re both engaging and productive.
4. Utilise Branded Hashtag Campaigns
Your event doesn’t end when the last guest leaves. A unique and compelling branded hashtag can extend its lifespan on social media. Encourage attendees to share their experiences with incentives like exclusive offers or giveaways. For example, offering a prize for the most creative post tied to your hashtag ensures maximum reach and participation.
5. Integrate Augmented Reality (AR) Features
Whether it’s virtual tours of your latest products or interactive AR games that immerse attendees in your brand story, the possibilities are endless. AR can propel your event from standard to spectacular.
Why It Matters
Borrowing from viral TikTok trends isn’t just about keeping up with the latest social media craze—it’s about understanding what resonates with people and translating it into a corporate context. By embracing these hacks, you’ll not only enhance attendee engagement but also showcase your brand as forward-thinking and innovative.
In my experience, events that feel fresh and dynamic leave the strongest impression. Borrowing from viral TikTok trends is about keeping up with the latest social media craze—but it’s mainly about understanding what resonates with people and translating it into a corporate context.