Blog

Creating a successful Partner Day with CI Group: Our Comprehensive Guide

Spiff days are live days that take place at partner offices or strategic venues on behalf of technology vendors.

The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales.

We offer a full service for this from Discovery, Copywriting, Campaign ideation and creative theming, production, delivery, logistics, installation of any larger equipment and we can train the trainers and send staff to offices to deliver the content. We can offer pop up and go kits that sales teams fit into their vehicles and take around the country themselves.

We ensure the days are visually impactful with great attention to detail often including wow factor/photo moments, using hashtags to track traction on linkedIn.

 

Benefits of Partner Engagement days with CI

  • Enhanced Employee Engagement 
  • Strengthened Partnerships with channel partners
  • Brand Visibility and Loyalty
  • Streamlined Event Execution
  • Innovative Engagement Solutions, strategies and activations

 

 

Key elements of a great partner day

1. Themed Activities and Competitions: Spiff days should be fun and engaging, and one way to achieve this is through themed activities and competitions.

 

2. Innovative Gaming and VR Experiences: Incorporating modern technology like VR gaming pods can significantly enhance the engagement levels of participants. We’ve curated workshops that have provided interactive and competitive engaging gaming experiences.

 

3. Custom Branding and Merchandise: CI Group offers extensive branding options, including branded merchandise like T-shirts, phone accessories, thermal bottles and other carefully curated event-specific giveaways. Branded items not only serve as mementos but also promote brand loyalty among participants.

 

4. Prizes and Incentives: CI Group ensures a variety of attractive prizes, ranging from vouchers and hampers to exclusive experiences like tickets to major sporting events​​​​. Offering valuable rewards drives participation and effort, ensuring that employees are motivated to engage fully in the activities.

5. Virtual and Hybrid Options: CI Group has adapted to these needs by providing virtual sales days and hybrid events that combine in-person and online participation, ensuring that all team members can join regardless of location​.

 

6. Seamless Event Management: From planning and logistics to on-site management and post-event analysis, CI Group handles all aspects to ensure your event runs flawlessly​.

 

Get in touch with our team to learn more about how we can support with enhancing brand awareness and sales engagement –

ed.devine@cigroup.co.uk

 

CI’s Promise: A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners

CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner relationships for long-term success.

What’s Included:

  1. Sales Team Empowerment: We’ll collaborate with your team to create a robust sales enablement strategy, ensuring they are equipped with the right tools, knowledge, and processes to lead successful sales conversations and close more deals.
  2. Partner Engagement & Collaboration: Learn how to build stronger, more collaborative relationships with your channel partners to drive mutual success. We’ll help you identify key partners, develop engagement strategies, and foster long-term loyalty.
  3. Targeted Industry Insights: Gain actionable insights into high-potential industries and customer segments, allowing your sales team to focus on the most promising opportunities and deliver maximum value.
  4. Sales & Marketing Alignment: Discover how to align your sales and marketing teams to create a seamless go-to-market strategy. We’ll show you how to integrate messaging, content, and resources to drive a consistent customer experience.
  5. Sales Governance & Best Practices: Learn the latest best practices for establishing governance frameworks, ensuring compliance, and promoting consistent performance across your sales teams and partner networks.

We aim to help potential clients see CI Group’s expertise in driving sales success and building partner ecosystems, addressing their immediate needs for sales enablement, strategic partner engagement, and long-term collaboration. It positions CI Group as the go-to partner for businesses looking to optimise their sales and partner strategies.

 

Back to more articles

To continue, please type the characters below: