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Navigating Your SMB Customers’ Challenges in 2024: How CI Group Can Help

 

As we move into 2024, small and medium-sized businesses (SMBs) are facing a range of challenges, from cybersecurity threats to the need for digital transformation. CI Group is here to help IT resellers navigate these challenges by providing tailored marketing strategies and services that position you as a key partner in your clients’ growth. Here’s how we can support you:

 

1. Cybersecurity Marketing Campaigns

With 59% of UK medium-sized businesses experiencing a cyber attack in 2023, cybersecurity is a pressing concern for SMBs. CI Group can help you develop comprehensive cybersecurity marketing campaigns.

Deliverables Include:

• Educational Content Creation: Webinars, e-learning modules, and white papers to educate SMBs about the importance of cybersecurity.
• Promotional Campaigns: Targeted ads and content that highlight the latest in integrated security features and their benefits.

 

2. ROI-Focused Marketing Strategies

SMBs are expected to invest £60.3 billion in technology in 2024. However, they often need guidance to ensure these investments yield a high return. CI Group specialises in creating marketing strategies that highlight the financial benefits of IT solutions.

Deliverables Include:

• Case Study Development: Showcasing real-world examples of cost savings and productivity gains.
• ROI Calculators: Tools to help SMBs understand the long-term value and benefits of their technology investments.

 

3. Device Refresh Campaigns

Outdated hardware can lead to decreased productivity and security risks. CI Group can assist you in creating targeted campaigns that emphasise the importance of upgrading to modern devices.

Deliverables Include:

• Interactive Demos: Engaging content that allows SMBs to see the benefits of new technology firsthand.
• Customer Testimonials: Stories from other businesses that have seen productivity improvements through technology upgrades.

 

 

 

 

4. Digital Transformation Support

As SMBs increasingly adopt automation, AI, and cloud productivity tools, they need help navigating these changes. CI Group can position you as an essential partner in this journey.

Deliverables Include:

• Webinars and White Papers: Educational content that breaks down the benefits and use cases of digital transformation technologies like AI and cloud computing.
• Success Stories and Case Studies: Highlighting SMBs that have successfully implemented digital transformation strategies.

 

5. Training and Skills Development

A significant skills gap exists within the SMB workforce, particularly outside London. CI Group can help you bridge this gap by developing comprehensive training and managed services.

Services Include:

• Online Courses and Certification Programs: Accessible training to help SMBs upskill their teams.
• Workshops and Regular Training Sessions: Hands-on learning opportunities to enhance digital skills and technology adoption.

 

At CI Group, we are committed to empowering our IT partners with the tools and strategies they need to support SMB customers effectively. By partnering with us, you can position your brand as an essential ally in your customers’ digital transformation journey. Email us to learn more about how we can help you drive growth and success in the SMB market at ed.devine@cigroup.co.uk.

Or download the full 14 insights we have uncovered within the report below.