The amazing ways retail giant Zalando is using Artificial Intelligence
The application of Artificial Intelligence in the online consumer industry is rapidly becoming the norm for highly impactful customer engagement. One brand reaping the benefits is etailer Zalando, they quickly realised that the introduction of technologies like AI-driven recommendation engines also changed their requirement for marketing and communications to their 27 million shoppers. Their use of AI proved not only to be a driver for better customer experience, but also enabled them to optimise their whole marketing organisation.
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