Translating the Neuroscience of Behavioural Economics into Employee Engagement
On average, only 30% of employees really care about who they work for and only 60% are motivated by money. I think this study from the Incentive Research Foundation will help marketers and communicators develop techniques in behavioral change to create programmes and other aspects of their business models to have a competitive edge. And, enjoy higher levels of productivity, engagement, and retention in your clients and employees.
You can download the full white paper here