Our Changing Behaviours Events
Changing Behaviours
The CI Group vision is to become renowned for our expertise in creating behavioural change that drives business growth – which is why we started our Changing Behaviours event series.
In our work we come across many different kinds of experts whose viewpoints we translate into success for our clients – and we wanted to share those insights with you too.
We endeavour to bring world-renowned experts in their fields to these gatherings, experts who share their personal experiences and insights with a group of invited business leaders in spectacular environments, both physical and digital.
CBE 2022
Changing Behaviours for Climate Action
Sustainability is vital for our planet’s survival and creates a new lens through which business is viewed.
This year’s Changing Behaviours’ Event (CBE) discussed how leaders can push their businesses beyond carbon neutrality and improve accountability against sustainability goals. The 6th in our series of annual CBE events, each inviting guests to offer a unique perspective on ‘Changing Behaviours’ from their professional and cultural experience. Find out more.
CBE 2022
Changing Behaviours for Climate Action
Sustainability is vital for our planet’s survival and creates a new lens through which business is viewed.
This year’s Changing Behaviours’ Event (CBE) discussed how leaders can push their businesses beyond carbon neutrality and improve accountability against sustainability goals. The 6th in our series of annual CBE events, each inviting guests to offer a unique perspective on ‘Changing Behaviours’ from their professional and cultural experience. Find out more.
Think Like a Chef: Building Multi-Sensory Campaigns That Leave a Mark
In the world of culinary art, a chef’s brilliance lies in harmonising flavours, aromas, textures, and visuals to craft an unforgettable dining experience. Similarly, in marketing, engaging multiple senses can transform campaigns into rich, immersive experiences that resonate deeply with audiences. The Science of Sensory Marketing Sensory marketing engages one or more of the five […]
Interactive Installations: Boosting Social Media Engagement Through Immersive Experiences
The Power of Interactive Installations Interactive installations elevate brand experiences by transforming audiences from passive observers to active participants. These immersive encounters resonate on a personal level, creating lasting impressions that participants are eager to share online. By fostering engagement, these installations naturally encourage social media advocacy, turning participants into brand ambassadors. Case Studies: Disney’s […]
5 Corporate Event Hacks Inspired by Viral TikToks
Events need to do more than just inform—they need to inspire, engage, and create a buzz that extends beyond the room. TikTok, with its knack for sparking trends. Here are five TikTok-inspired hacks to transform your next corporate gathering into a standout success: 1. Embrace Themed Experiences Nothing captivates an audience like a well-executed theme. […]
AR and AI in Events: How 2025 is Shaping the Future of Immersive and Personalised Experiences
As we stride through 2025, two transformative trends are reshaping the events landscape: Augmented Reality (AR) and AI-powered networking. We see these technologies not as fleeting novelties, but as strategic tools to deliver richer, more personalised experiences that meet the evolving expectations of attendees and organisers alike. Augmented Reality: Elevating Engagement AR has evolved […]
How to Craft Events That Guests Won’t Want to Leave: 8 Proven Strategies
Here are 8 principles to keep in mind when blend of creativity, strategy, and human connection to transform an event from “good” to “unforgettable. 1. Build Around a Compelling Theme A cohesive theme isn’t just decoration; it’s a strategic framework. A strong theme binds together the venue, content, and activities, giving attendees a clear […]
15 Essential Training Ideas Technology Partners Can’t Afford to Ignore with MDF Strategy
Empowering partners with the right training and upskilling opportunities is no longer optional—it’s essential for mutual growth. Using Market Development Funds (MDF) strategically ensures partners thrive in a competitive market. Here are 15 indispensable training ideas that will supercharge your partnerships: Comprehensive Product Training Workshops: Organise in-depth sessions to enhance partners’ understanding of your products, […]
Your Perfect Corporate Christmas Party with CI Group
As the festive season approaches, the opportunity to celebrate and connect with your team and clients is more important than ever. At CI Group, we specialise in crafting unique, luxurious, and unforgettable corporate Christmas events. With decades of experience, we provide not just events, but experiences that leave a lasting impression. Whether you’re envisioning an […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Brothers in Arms: Our CEO David Watt Drives Frontline Support Ambulance Convoy to Ukraine
As the world celebrated Fathers’ Day, the Watt family planned their life saving trip to embark on a journey that goes far beyond the usual festivities. Led by David Watt, CEO of CI Group, the family is launching the “1000 Lives” campaign to provide life-saving medical supplies to those in need in Ukraine. David, alongside […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
Puppy Love and Wellness Day with Becthle
Let’s talk about the cutest day we planned and delivered for Bechtle. So, picture this, you’re in your office, doing your day-to-day, ticking off your to-do list with authoritative precision.. But suddenly, you hear the magical sounds of.. puppy barks. Yes, people, PUPPIES! Sounds like a dream, right? In collaboration with Bechtle, we orchestrated a […]
The Power of Events Unveils Revolutionary Event Industry Insight App
The event industry is poised for an exciting future, as The Power of Events has announced its four-nation tour to introduce the Event Industry Insight App. This app has been designed to be a useful tool to support the industry with data insights and their research needs. Empowering Event Professionals The Event Industry Insight […]
Celebrating CI Group’s Commitment to Sustainability- Pip Kenny Named Power 50 Green Champion by Micebook
In a momentous recognition of her unwavering dedication to sustainability within the UK events industry, Pip Kenny, Group Creative Director at CI Group, has been named a Power 50 Green Champion by Micebook. This prestigious accolade is a testament to her remarkable commitment to making a positive impact on the planet and promoting eco-conscious […]
How AI and Machine Learning are Revolutionising the Marketing and Events Industry
In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in various industries, and marketing and events are no exception. With their ability to analyse massive amounts of data, identify patterns, and make intelligent predictions, AI and ML are transforming the way businesses approach marketing strategies and event planning. Let’s explore […]
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]
Delivering better value from your next Corporate Event
Corporate events hold a significant place in the landscape of the event industry in the UK. These events bring together professionals, industry leaders, and entrepreneurs to network, learn, and collaborate. They provide unparalleled opportunities for networking, relationship building, and business development, as well as the perfect environment for professional development and inspiration. CI Group, a […]
A look back at Changing Behaviours for Climate Action 2022
7 months ago, CI Group’s sixth annual Changing Behaviours Event (CBE) took place at Kew Gardens, London. Each year guests are invited to offer unique perspectives on changing behaviours, stemming from their own professional and cultural experiences and our last CBE event had a particular emphasis on sustainability. We encouraged leaders to think about how they […]
CI Group takes home silver at the COOL Event Awards
CI Group were delighted to attend the COOL Events Awards at the Bloomsbury Ballroom on April 13th. The amazing team at CI Group were nominated for 2 awards: ‘Best event under £50k’ and ‘Most Sustainable Event’ for our Changing Behaviours for Climate Action Event (CBE). We were delighted to gain Silver in both categories. The […]
Spiff Days: Creating Unforgettable Live Experiences
Spiff days are live days that take place at partner offices on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for this from Discovery, […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events
Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]
Computacenter hosts 6th successful annual Sales Kick Off conference with the help of CI Group
Computacenter’s annual 2-day Group Kick Off event in Manchester Central brought 2000 people in the sales teams from Europe and North America together from across the world to celebrate the successes of the previous year and set the agenda for the year ahead. A major part of the event was the Technology Village which provided […]
Liber App Delivers Event Safety to Salon Privé
On Sept 23 the doors opened to Blenheim Palace for Salon Privé 2020 and put our Liber application to the test for 8000 expectant car enthusiasts.
Driving Performance Data
Welcome to our Changing Behaviours event series. On August 7th we returned to elite sport for inspiration and insight from our keynote speaker, a guest fresh from the Formula 1 paddock.
Leading High-Performance Teams
Watch extended highlights of our Changing Behaviours event as we navigate the ‘new normal’ for sport and large scale events through a global pandemic. Eddie Jones of England Rugby joins us from Japan with his insights.
Changing Behaviours with England Rugby Head Coach, Eddie Jones
Eddie Jones and his team have received a warm welcome in Japan ahead of the Rugby World Cup. We too wanted to say our own warm “Thank You” to our clients and guests who helped make our recent Changing Behaviours lunch with England’s Head Coach such a resounding success.
Changing Behaviours with The Football Association’s Martin Glenn
Our last event took place at the Ivy in October last year and was a fantastic success. We welcomed Martin Glen as our speaker – the current CEO of the FA who has previously been CEO of companies such as Pepisco and United Biscuits. Read more to view key insights that over the years, Martin found to help to successfully Change Behaviours.
Changing Behaviours with Neuromarketing Expert and Author, Phil Barden
Sharing his insight on what makes consumers change behaviours. Phil Barden spent 25 years of his life working in Unilever, Diageo and T-Mobile trying to influence consumer behaviour in favour of his brands and products.
Changing Behaviours with Andrew Marr at The House of Commons
Andrew Marr’s insights as events from the Tory conference unfolded were absolutely fascinating, almost dramatic, as he led us through a captivating discussion on the possible outcomes of the country’s leadership, the Brexit negotiations, and Europe’s future.