AI innovative workshops with HP and Intel
Summary
At CI Group, we’re committed to innovation, a commitment exemplified through our recent collaboration with HP and Intel. Our AI Workshops were meticulously designed to immerse sales teams in the practical applications of AI and facilitate future-ready customer conversations. Our campaign included live educational presentations from senior leaders at HP and Intel, showcasing the value of the latest HP with Intel AI PCs and positioning the partners as frontrunners in AI. Hands-on interaction through AI photo booths and VR game stations brought the very present world of AI to life.
The Value We Created
We created an in-depth presentation titled ‘The Future of Work Powered by AI’ exploring AI’s transformative role in the business world and its impact on the modern workforce. The presentation outlined HP & Intel’s AI-enabled portfolio and highlighted the potential refresh opportunities. By making AI tangible through interactive experiences and educational content, we equipped sales teams with the knowledge and confidence needed for future-ready-customer conversations. Our expertly hosted events, held across multiple partner locations, blended education with engagement and promoted the HP and Intel product ranges through both digital and printed materials.
The Problem We Solved
HP with Intel required a dynamic SPIFF campaign to introduce and educate the UK Channel partners about their new AI PCs, products they believe will dominate future demand. Our goal was to engage sales teams directly, bringing in experts to prepare them to deliver maximum value to their customers, while building stronger connections with their partners.
Our Solution
We developed a multifaceted SPIFF campaign designed to engage and educate channel partners through immersive, real-world AI experiences. By integrating interactive elements such as an AI photo booth and a VR game booth, we transformed abstract AI concepts into tangible engaging activities. These tools vividly showcased AI’s capabilities in the modern world, making the technology accessible and relatable.
Our live educational presentations were crucial in demystifying AI. Delivered by senior leaders from HP and Intel, these sessions highlighted the practical applications of AI in the workforce and its potential to revolutionise the future of work. The presentations provided valuable insights into the latest AI-enabled PCs and portrayed HP and Intel as trailblazers in AI innovation.
This multifaceted approach not only positioned HP and Intel at the forefront of AI advancements but also equipped partner sales teams with the knowledge to leverage the AI conversation in customer interactions.
Whether you’re looking to engage partners, drive sales, or simply enhance your brand’s presence, CI Group is here to help. Contact us today to learn more about our comprehensive marketing strategies and how we can tailor them to meet your specific needs- sophie.hughes@cigroup.co.uk
