HP, AMD and Microsoft at London Pride Festival
Overview
We were delighted to collaborate with HP, AMD and Microsoft to champion the LGBTQ+ community through a month-long campaign culminating in an exceptional creative display at London Pride, one of the UK’s largest LGBTQ+ festivals, attracting over 1.5 million people each year.
The Value We Created
Our mission was to enhance visibility and amplify HP’s support for the LGBTQ+ community, engaging both HP’s Partners and a wider audience. Our month-long campaign kickstarted within HP’s Partner Channel, sharing HP’s Pride journey and fostering an inclusive environment. The campaign culminated in a creative spectacle at the Pride in London Event in June, significantly boosting HP’s reputation as a champion for inclusivity, reinforcing their commitment to diversity, and amplifying their “United in Pride” message across the country.
The Problem We Solved
HP needed a creative and engaging way to mark Pride Month while underscoring their brand values and ensuring high visibility and participation from their Channel Partners. They asked us to create a campaign that would reflect their brand values, effectively communicate their support for the LGBTQ+ community, and drive engagement across multiple locations. Additionally, seamless execution and management of their Pride in London event was crucial to deliver an impactful statement and powerful visual presence.
Our Solution
Corporate Innovations designed and executed the “Many Stories, On Mission,” campaign. This included the installation of ally walls in several HP Partner offices. These feature walls provided a platform for people to learn about HP’s Pride journey and encouraged individuals to write and share their own messages of support.
75 HP, AMD & Microsoft employees, alongside Channel Partner guests, proudly marched in the Pride in London event in June alongside a visually stunning float featured a custom-wrapped electric London cab and inflatable blimps. Post-parade, the branded taxi continued to promote HP’s message throughout London.
Our end-to-end project management ensured seamless execution, encompassing meticulous planning and logistics, parade applications and fee management, stand out creative design & concept installations, and event filming to capture every impactful moment.
“ A HUGE THANK YOU to you and the team for the amazing work on the Pride activations. The channel days looked great and were so well received! London Pride went better than I could have imagined. Exceptional all round as always!”
Contact us today to see how we can make your brand standout and your message resonate at your next event –
sophie.hughes@cigroup.co.uk
Diverse and inclusive workplaces are 35% more likely to outperform their competitors.
McKinsey & Company