League of Darkness 3.0 Website Relaunch
Overview
Kraken’s relaunch of the League of Darkness 3.0 was a strategic move to rejuvenate its brand presence and boost community engagement. This exclusive membership club offered Kraken enthusiasts unique experiences and enticing incentives, fostering a vibrant sense of community. By revitalising the user experience with a fresh design and engaging content, Kraken successfully reignited brand loyalty and elevated digital interactions. The outcome? An energised community, an eightfold increase in visitors, and doubled time spent on the platform.
The value we created
We turned the League of Darkness into a lively hub for fans new and old. By adding the Beasts’ Bartender series and a gamified tiered achievement system, we made every visit a rewarding adventure. This strategy not only drew in a broader audience but also deepened fan connections with Kraken Rum.
The problem we solved
Kraken faced a big hurdle: a drop in engagement within its digital community. The existing platform was failing to attract new members or excite long-term fans. To maintain an active and vibrant community, Kraken needed to appeal to both casual Kraken drinkers and die-hard enthusiasts, all while modernising the digital experience to meet evolving audience expectations.
Our solution
Our solution for Kraken involved a comprehensive overhaul of the League of Darkness platform. This included fresh content like the Beasts’ Bartender series, where fans could learn to mix Kraken cocktails, and a revamped UX/UI design to reflect the brand’s evolution. By introducing a progression and tier system with gamification elements, the platform encouraged increased engagement and rewarded participation. This strategy ensured that both new and existing members found the platform exciting, ultimately revitalising community interest and loyalty.
With a fresh platform design, Kraken reignited fan enthusiasm and loyalty. Dive into our innovative approach.
