Supercharging Sales with Westcoast Rewards
Overview
CI Group devised, delivered and currently manages the Westcoast Rewards Programme delivering revolutionary client engagement and sales growth. This multi-vendor loyalty platform boosts sales volumes, frequency, and behavioural engagement through its unique points-based rewards system. Since its inception, the programme has delivered substantial incremental value, increased order frequency and average order value, while fostering long-term changes in transactional behaviour.
The Problem We Solved
Vendors faced inconsistent order volumes and low customer engagement, particularly among small and medium-sized businesses (SMBs). Traditional incentive programmes fell short of long-term engagement and revenue goals. Vendors needed a solution that could drive consistent, predictable sales growth while rewarding loyal partners effectively.
Our Solution
Westcoast Rewards addressed these challenges by leveraging data and behavioural economics to drive and incentivise specific transactional behaviours. Flexible promotions like spot offers and boosters cater to specific customer segments, boosting order frequency and value. The enhanced Westcoast Rewards 2.0 developed in 2024, adds increased flexibility, improved targeting, and personalized promotions. This iteration will continue to drive mutual growth for both vendors and partners, ensuring sustained growth and effectiveness for the future.
Results and Testimonials
Since implementing the programme, Westcoast and their Vendor Partners have reported significant improvements in sales performance and customer engagement. The programme has been instrumental in driving behaviour change across a diverse mix of partners, from large enterprises to SMBs.
“Westcoast Rewards has had a significant impact. Since joining the programme, we’ve seen a consistent increase in both order frequency and value from our partners,” stated a key vendor participant.
Find out how we can help you unlock the full potential of your sales and customer engagement strategies with a programme that enables tailored promotions, enhanced flexibility, and significant incremental value.
